Today, we have The Yield Growth Corporation (BOSS) (BOSQF) CEO Penny Green with us and we appreciate you sharing your time to help educate our readers. We have been covering Yield Growth for some time now and feel that the next few quarters will be transformational for the company.
Yield Growth has a unique opportunity to create something very valuable for investors. Does the market fully understand or appreciate this opportunity? Can you discuss what BOSS is focused on and how it plans to capitalize on this opportunity moving forward?
The wellness industry is already worth more than $4.2 trillion, with about $1 trillion focused on skincare and anti-aging. The emerging CBD beauty industry is expected to reach US $25 billion within 10 years, accounting for up to 10-15% of global skincare sales. Yield Growth has strong hemp and CBD brands, a catalogue of over 200 high-quality formulations rooted in ancient Ayurvedic medicine, and a seasoned team of industry pros who have created and grown successful brands internationally, so we believe we are well positioned to capitalize on this exciting new sector.
What are some of the near-term and long-term revenue drivers for BOSS, and can you discuss the company’s strategy to capitalize on these initiatives?
Our strategy begins with our incredible products. We plan to introduce them to the ever-growing international customer base, and we’re confident that those who try our products will become loyal customers. We plan to continue growing our global reach through strategic distribution and licensing partnerships. Already, we’ve established important partnerships in the US, Greece, Cyprus, Columbia and Brazil and have visibility to rapidly grow that network.
We’ve received several inquiries from our investors about the hemp root extraction process, which BOSS leverages as a key differentiator. Can you elaborate on this process and how it ultimately sets you apart from your peers?
Hemp root oil is an important ingredient in our skincare formulas. It contains highly potent terpenes that penetrate to nourish and hydrate the skin. The extraction process is a trade secret and, in fact, we have a number of patents pending on the process to protect that important IP.
The Urban Juve brand has grown impressively in a short time. How are you winning over the consumer?
Urban Juve is growing so rapidly because we’re strategically responding to market demand. We’re finding that more and more, consumers are looking for high-quality, natural products that are ethically created. Our products are all-natural with no parabens, and they’re always cruelty free.
We have seen several brands deploy omnichannel marketing plans leveraging influencer marketing to drive sales. Are you engaging influencers to market your brands?
Social media and brand advocacy is a huge part of the retail industry today. For that reason, we have an in-house social media team focused on building brand awareness via social channels. We have also partnered with ipsy, the world’s largest beauty subscription service with more than 3 million monthly users, to make our products available to a much broader audience.
What international markets are your products currently sold in and can you go over any of those partnerships?
We launched our very first product in December and we’re already available internationally through our e-commerce store www.urbanjuve.com. We have 130 retail locations in North America signed on to carry our products. And we’ve also signed distribution agreements with international partners in Greece, Cyprus, Columbia and Brazil to carry our products, adding more than 9000 points of sale and another 44,000 potential points of sale in other countries as we expand.
We were quite impressed with the recent addition of Tamara Melck as COO. How is the company planning to leverage her expertise to scale?
Tamara has firsthand experience in building operational infrastructure for growth within an entrepreneurial environment. This experience is directly transferable to Yield Growth, as she will be able to assess our current infrastructure against our ambitious growth plans and either revamp existing processes and systems to make them scalable or build net-new processes and systems to accommodate higher transaction volumes, expanded product mix and additional territories as we grow.
Pursuant to an agreement between StoneBridge Partners LLC and The Yield Growth Corp. we have been hired for a period of 180 days beginning July 23, 2019 and ending January 23, 2020 to publicly disseminate information about (BOSS) including on the Website and other media including Facebook and Twitter. We are being paid $7,500 per month (BOSS) for or were paid “ZERO” shares of unrestricted or restricted common shares. We own zero (0) shares of (BOSS), which we purchased in the open market. We plan to sell the “ZERO” shares of (BOSS) that we hold during the time the Website and/or Facebook and Twitter Information recommends that investors or visitors to the website purchase without further notice to you. We may buy or sell additional shares of (BOSS) in the open market at any time, including before, during or after the Website and Information, provide public dissemination of favorable Information.