Aleafia Health Expands Sunday Market House of Brands With Coveted Lineup of Winter Product Launches

TORONTO, November 1, 2022 – Aleafia Health Inc. (TSX: AH, OTCQX: ALEAF) (“Aleafia Health” or the “Company”) is pleased to announce the launch of the Sunday Market House of Brands winter product lineup for the adult-use market. This season, consumers from Ontario to British Columbia will have the opportunity to gift something for everyone on their adult list, and enjoy many new products, with the Company introducing 8 unique new SKUs hitting core markets before the Holidays, with a total of 16 new product listings by February 2023.

Divvy Buyer’s Club: The Company is introducing a new high-THC 7g flower offering with Divvy Buyer’s Club, sourced from trusted cultivation partners. The discerning Divvy procurement team will be choosing a rotating SKU of single strain, high-THC dried flower, an ever-changing exciting selection available this November exclusively at Ontario and Alberta brick and mortar licensed cannabis stores, with potential for other provinces by year end.

Also new in the flower category, Divvy introduces Incredible Milk, a new high-THC flower in both 3.5g and 14g sizes, as well as Cropped Harvest CBD, the Company’s milled flower 14g product. Both arrived in Alberta this month and will launch in licensed Ontario stores and online at ocs.ca in November.

Deepen Product Offering with Balanced CBD Strain: The Company expands its THC:CBD balanced Black Widow portfolio. Already a popular strain in Divvy’s iconic 12×0.35g pre-roll packs and 14g bags of flower, Black Widow launches in Alberta and Ontario this November in a convenient and discreet 1.0g vape cartridge for those wanting mostly CBD but with a little THC added.

Noon & Night Everyday Rollers: For the CBD-focused consumer, Aleafia’s wellness brand Noon & Night introduces a product pairing: two roll-ons with complementary sensations and applications. Infused with 200mg of CBD in a 9.8mL applicator, Everyday Rollers matches Freshly Minted with new Shinrin Yoku, a sweet citrus, awakening pine, and warming camphor “forest bath” for the senses.

Kin Slips Shut Eye Plus: A lineup extension from California’s Kin Slips brand, Shut Eye Plus, a new-to-Canada version of the popular sublingual strip, offers a balanced 5mg THC, 5mg CBD, and 5mg CBN cannabinoid profile in a 10-pack that is fast-acting, discreet, and entirely plant-based. Launching in November, it will first be available in Ontario and Alberta.

Bogart’s Kitchen Maple Syrup:  Bogart’s Kitchen, the brand that created last year’s holiday edible must-have, brings something sweet and classically Canadian to holiday mornings this year: THC-infused Quebec Maple Syrup. With minimal cannabis aftertaste, and perfect for that warm stack of pancakes at breakfast, this new pantry staple contains 10mg THC in a 40ml bottle.

“Both the success of our Divvy brand and the innovation our other Sunday Market brands have demonstrated has given the provincial boards the belief in our portfolio to bring critical new listings in highly sought-after categories at this crucial time of the year for retailers. We are thrilled to bring more new and giftable products to our core markets this holiday season,” said Tricia Symmes, CEO. “To have the opportunity to make holiday gatherings brighter for consumers across the country, after the last two challenging holiday seasons, makes this an exciting time for a growing Canadian cannabis company fulfilling its core mission of supplying the highest quality, in-demand brands to loyal and dedicated consumers.”

“We are pleased to announce the addition of targeted new product listings which further deepen the product offering in our core brand, Divvy, while increasing the offering in our other brands. We are strategically adding SKUs where there is strong unmet consumer demand and we can also drive profitable growth in Aleafia, a critical element for long-term sustainability of the Company,” said Matt Sale, CFO.

Each of these new products will also be available to patients through Emblem, Aleafia’s medical brand.

For Investor & Media Relations:

Matthew Sale, CFO
IR@AleafiaHealth.com
LEARN MORE: www.AleafiaHealth.com

About Aleafia Health:

Aleafia Health, a vertically integrated and federally licensed Canadian cannabis company, owns three licensed cannabis production facilities, including the first large-scale, legal outdoor cultivation facility in Canadian history, and operates a strategically located distribution centre, all in the province of Ontario. The Company produces a diverse portfolio of cannabis derivative products including oils, capsules, edibles, sublingual strips, and vapes, for sale in Canada in the adult-use and medical markets and is pursuing opportunities in select international jurisdictions. The Company owns and operates a network of medical cannabis clinics staffed by physicians and nurse practitioners.

Forward Looking Information

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This article contains forward-looking statements within the meaning of applicable securities laws. All statements that are not historical facts, including without limitation, statements regarding future estimates, plans, programs, forecasts, projections, objectives, assumptions, expectations or beliefs regarding future performance are “forward-looking statements”. Forward-looking statements can be identified by the use of words such as “expects”, “does not expect”, “is expected”, “believes”, “intends”, “anticipates”, “does not anticipate”, “believes” or variations of these words, expressions or statements, that certain actions, events or results “may”, “could”, “would”, “might” or “will be” taken, will occur or will be realized. Such forward-looking statements involve risks, uncertainties and other known and unknown factors that could cause actual results, events or developments to differ materially from the results, events or developments expected and expressed or implied in such forward-looking statements. These risks and uncertainties include, but are not limited to, dependence on obtaining and maintaining regulatory approvals, including the acquisition and renewal of federal, provincial, state, municipal, local or other licenses, and any inability to obtain all necessary government authorizations, licenses and permits to operate and expand the Company’s facilities; regulatory or policy changes such as changes in applicable laws and regulations, including federal, state and provincial legalization, due to fluctuations in public opinion, industry perception of integrative mental health, including the use of psychedelic-assisted therapy, delays or inefficiencies or any other reason; any other factor or development likely to hamper the growth of the market; the Company’s limited operating and profitability track record; dependence on management; the Company’s need for additional financing and the effects of financial market conditions and other factors on the availability of capital; competition, including that of more established and better funded competitors; the impact of the Russia-Ukraine conflict on the global economy; the continued impact of the COVID-19 pandemic; and the need to build and maintain alliances and partnerships, including with research and development companies, customers and suppliers. These factors should be carefully considered, and readers are cautioned not to place undue reliance on forward-looking statements. Despite the Company’s efforts to identify the main risk factors that could cause actual measures, events or results to differ materially from those described in forward-looking statements, other risk factors may cause measures, events or developments to materially differ from those anticipated, estimated or intended. There can be no assurance that forward-looking statements will prove to be accurate, as actual results and future events could differ materially from those anticipated in forward-looking statements. The Company does not undertake to revise forward-looking statements, even if new information becomes available as a result of future events, new facts or any other reason, except as required by applicable laws.

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Michael Berger is Managing Partner of StoneBridge Partners, LLC and Founder of Technical420.com. Prior to entering the cannabis industry, Michael was an Equity Research Analyst at Raymond James Financial covering the Energy Sector. Michael has been featured in publications such as The Street, Bloomberg, US Money News, and hosts various cannabis events across North America.

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