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Celebrities Entering The Marijuana Industry

Mar 30, 2015 • 6:29 PM GMT+0000
marijuana-leafAI-770w.jpg
3 MIN READ  •  By Michael Berger
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The growth of the cannabis industry has started to gather the attention and capital of many well-known celebrities. But who is getting involved?

Willie Nelson

Willie Nelson recently revealed plans to launch a branded chain of marijuana dispensaries and related products, including signature strains of pot. He wants to develop and sell his own strains through his own dispensaries. Nelson plans to open his first dispensary in 2016.

The brand will be known as “Willie’s Reserve,” and his spokesman, Michael Bowman, said the operation will be reflective of Willie’s passion for cannabis. Bowman added that he plans to market Willie’s Reserve under an “anti-Walmart model.”

Willie Nelson is very active supporter of legalized cannabis, and he co-chairs the advisory board of the National Organization for the Reform of Marijuana Laws (NORML). Willie Nelson has been arrested quite a few times for possessing marijuana, the last time being in 2010. During that arrest, police in Texas seized 6 ounces of cannabis from his tour bus.

Snoop Dogg

Snoop Dogg recently entered the cannabis industry through a partnership with Grenco Science Vaporizer Company. The company will develop a line of vaporizer pens and accessories for Snoop under his own brand called, Double G Series.

In February, Snoop announced that he is working on creating an investment fund that will invest in cannabis startup companies. The fund is trying to raise $25 million to fund investments focused on technology related companies in the marijuana industry.

Snoop Dogg is considered to be a weed connoisseur and he is following Peter Lynch’s advice by “investing in what you know.” Snoop’s investment brings more than just capital to the industry. Snoop is a well-known celebrity who is well connected in Hollywood. Technical420 expects to see his notoriety and connections generate investment interest among other celebrities.

Bob Marley

Privateer Holdings, a Seattle based private equity firm focused on marijuana investments, launched Marley Natural, the first global marijuana brand based on Bob Marley. His family has endorsed the brand, and Privateer says that it will use Jamaican strains to sell Marley Natural marijuana around the world.

Marley Natural is the first brand in Privateer’s growing club of cannabis companies to focus on the sale of accessories, cannabis-infused products, and marijuana. Marley Natural plans on having its products available in the latter half of 2015.

Privateer Holdings hired Heckler & Associates, the marketing group that branded New Balance and Starbucks to direct brand development. Brendan Kennedy, Privateer Holdings’ CEO, said that the acquisition of Marley Natural builds instant brand recognition that would have otherwise taken 5 to 10 years.

Bethenny Frankel

Bethenny Frankel of The Real Housewives of New York City and owner of the Skinny Girl empire is planning on launching a Skinnygirl marijuana brand.

Frankel wants to introduce a variety of marijuana that is engineered “to not give you the munchies.” We are interested in seeing how this product sells (when/if it launches) within the marijuana community.

Wiz Khalifa

Wiz Khalifa, a rap superstar, has always been a major supporter of cannabis. Wiz entered into a marijuana sponsorship with a medical marijuana dispensary in San Francisco called, The Cookie Co. 415. The dispensary sells the “Khalifa Kush cannabis” strain.

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Authored By

Michael Berger

Michael Berger is Managing Partner of StoneBridge Partners, LLC and Founder of Technical420.com. Prior to entering the cannabis industry, Michael was an Equity Research Analyst at Raymond James Financial covering the Energy Sector. Michael has been featured in publications such as The Street, Bloomberg, US Money News, and hosts various cannabis events across North America.

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