Cannabis infused beverages are quickly becoming a burgeoning vertical of the entire cannabis industry and this is a trend that we are excited about.
After Constellation Brands (STZ) made a $4 billion investment in Canopy Growth Corporation (WEED.TO) (CGC), we knew that cannabis infused beverages were going to be a major part of the market over the long-term and continue to monitor how the industry advances.
After Constellation decided to enter the legal cannabis industry, additional alcohol companies such as Molson Coors (TAP) jumped on the cannabis beverage bandwagon via a partnership with HEXO Corporation (HEXO.TO) (HEXO) and this is a relationship that we are closely following.
During the last year, we have noticed a substantial increase in the number of companies that are focused on the cannabis beverage market. Aphria (APHA.TO) (APHA) took a different approach when compared to Canopy Growth and HEXO and acquired SweetWater Brewing Company for approx. $300 million.
We are favorable on the approach that Aphria took with the US market due to the existing infrastructure that SweetWater has. Shortly after the deal was completed, Aphria announced a merger agreement with Tilray (TLRY) and we expect the combined company to be the largest cannabis business in the world.
Last week, leading cannabis market data firm Headset published a report which indicates that cannabis beverage sales continue to rise and that the vertical is poised to capture additional market share. In the report, Headset stated that many cannabis industry analysts have been expecting to see large gains for the beverage sector and we will monitor how the market continues to emerge.
The cannabis data firm attributes the increasing demand to advancements in tetrahydrocannabinol (THC) infusion technology as well as an increase in new brands that target specific consumers (i.e. the occasional, low-dose consumer). We believe the cannabis beverage market is in the early innings of a major growth cycle and is an industry that we are closely following.
Going forward, we expect to see cannabis beverages gain market share in Canada as the cannabis 2.0 market continues to grow. We expect to see similar trends in the US and expect businesses to start reporting higher revenue from this product category.
If you are interested in learning more about the multi-national beverage conglomerates that are focused on the cannabis beverage market, please send an email to firstname.lastname@example.org with the subject “Cannabis Beverage Companies” to be added to our distribution list.