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Flora Beauty Launches Ô (“Awe”) Premium Beauty Brand and Product Line

Jul 20, 2021 • 7:43 AM EDT
5 MIN READ  •  By Michael Berger
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Flora Growth Corp. (NASDAQ: FLGC), an all-outdoor cultivator and manufacturer of cannabis-derived products and brands, is pleased to announce that its Flora Beauty division has formally launched Ô (“Awe”), its premium brand and product line designed and marketed by founding partner, trend-setter, and global beauty influencer Paulina Vega. Ô is a brand inspired by the amazing moments of life, the beauty of the world, its biodiversity, and the beauty that everyone can find in themselves.

Flora Beauty’s Ô brand will cater to the prestige market and is intended for consumers who value customized and personal experiences. Initially, sales are being conducted through the brand’s e-commerce platform, with sales through brick-and-mortar stores expected by the fourth quarter of 2021. Ô will have moisturizing products for the face, cleansers, masks and eye contour, and has currently launched with the following products:

  • Anti-aging Moisturizing Cream (50mL & 100mL)
  • Anti-aging repair Eye Cream (15mL & 30mL)
  • pH Balanced Facial Cleanser (100mL)
  • Exfoliating mask for a rejuvenated skin

There are a number of special and unique ingredients in each product, with all of them containing naturally clean, full-spectrum CBD sourced from Colombia and fueled by antioxidant properties. The brand prioritizes social responsibility and the environment through ingredient transparency, in order to reduce the use of hurtful animal by-products and ecologically unsustainable inputs present in other brands throughout the industry.

Additionally, Ô will be participating at the 18th annual Cosmoprof North America (“CPNA”) event on August 29-31, 2021 held at the Mandalay Bay Convention Center in Las Vegas, Nevada. CPNA is the leading B2B beauty exhibition in the Americas, recognized for its dynamic growth and unique programs. The event offers the entire industry an opportunity to come together, make new relationships, and foster collaborations.

“We’re excited to launch Ô and add a premium brand to our Flora Beauty portfolio as our team continues executing on building globally recognized and renowned beauty brands,” said Luis Merchan, President and CEO of Flora Growth. “The entire Flora Beauty portfolio incorporates present-day expectations of consumers by focusing on high-quality products with organic, natural ingredients. We’re very eager to delight consumers by introducing thoughtfully formulated products that elicit positive experiences and enable consumers to look better, feel better, and help them live holistically healthier lifestyles through mindful practices.”

About Flora Beauty & Paulina Vegas

Flora Beauty is Flora Growth’s beauty and cosmetics division that produces organic beauty and skincare products with CBD to help consumers restore and thrive. The division currently has two lifestyle brands that will be produced using Flora’s CBD oil: Mind Naturals & Ô (Awe). Both brands incorporate the present-day expectations of consumers by focusing on high-quality products with natural ingredients and prioritizing social responsibility and the environment.

Paulina Vega is the founding partner of the Flora Beauty division and is a renowned figure in the fashion and beauty industry. She is a former Miss Universe (2014) and Miss Colombia (2013) and a proud ambassador for Latin Americans. She has served as a brand ambassador for Adidas, Tag-Heuer, fragrance brands, and as the face of fashion houses. Since making her global debut, Mrs. Vega has dedicated significant efforts to support social causes around the world.

About Flora Growth Corp.

Flora is a cannabis company that leverages natural, cost-effective cultivation practices to supply cannabis derivatives to its diverse business divisions of cosmetics, hemp textiles, and food and beverage. As the operator of one of the largest outdoor cultivation facilities, Flora strives to market a higher-quality premium product at below market prices. By prioritizing natural ingredients and value-chain sustainability across its portfolio, Flora creates premium products that help consumers restore and thrive. Visit www.floragrowth.ca or follow @floragrowthcorp on social media for more information.

Cautionary Statement Concerning Forward-Looking Statements

This document contains forward-looking statements. In addition, from time to time, we or our representatives may make forward-looking statements orally or in writing. We base these forward-looking statements on our expectations and projections about future events, which we derive from the information currently available to us. Such forward-looking statements relate to future events or our future performance, including: our financial performance and projections; our growth in revenue and earnings; our environmental and sustainability practices and our business prospects and opportunities. You can identify forward-looking statements by those that are not historical in nature, particularly those that use terminology such as “may,” “should,” “expects,” “anticipates,” “contemplates,” “estimates,” “believes,” “plans,” “projected,” “predicts,” “potential,” or “hopes” or the negative of these or similar terms. In evaluating these forward-looking statements, you should consider various factors, including: our ability to change the direction of the Company; our ability to keep pace with new technology and changing market needs; and the competitive environment of our business. These and other factors may cause our actual results to differ materially from any forward-looking statement. Forward-looking statements are only predictions. The forward-looking events discussed in this document and other statements made from time to time by us or our representatives may not occur, and actual events and results may differ materially and are subject to risks, uncertainties and assumptions about us. We undertake no obligation to publicly update or revise any forward-looking statement, whether as a result of uncertainties and assumptions, or the forward-looking events discussed in this document and other statements made from time to time by us or our representatives not occurring, except as may be required by applicable law.

Contacts

Investor Relations Contact:
Evan Veryard
evan.veryard@floragrowth.ca

Public Relations Contact:
Cassandra Dowell
+1 (858) 264-6600
flora@cmwmedia.com

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Authored By

Michael Berger

Michael Berger is Managing Partner of StoneBridge Partners LLC. SBP continues to drive market awareness for leading firms in the cannabis industry throughout the U.S. and abroad.

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