‘Potently Canadian’ Cannabis Brand, CANACA, Launches New Products and #FeelTheBoost Campaign

TORONTO, Nov. 10, 2022 (GLOBE NEWSWIRE) — Tilray Brands, Inc. (“Tilray” or the “Company”) (Nasdaq: TLRY; TSX: TLRY), a leading global cannabis-lifestyle and consumer packaged goods company, today announced the expansion of their CANACA cannabis brand portfolio. The brand’s latest product release includes the launch of three new high-potency full-spectrum butane hash oil (“BHO”) infused products, along with expanded distribution of its current collection across Canada, for discerning cannabis enthusiasts, demanding boosted experiences.

Canadians know what it’s like to need a boost. The #FeelTheBoost campaign is proudly Canadian and all about expanding horizons. CANACA’s three new fall BHO-infused product launches include:

Shredded Weedies™
Home of CANACA’s new infused milled flower line features premium milled whole flower and BHO infused crumble. Combined to deliver a consistent and convenient smoke in a 3g format, Sky OG is the single strain BHO source in this amped-up product that is guaranteed to be there when you want to get going and stay elevated.

Crumble Cones™
Infused with Golden Pine BHO for an amped-up THC experience, these handy pre-rolls come in a 3-pack at 0.5 g each. Reliable, consistent, and convenient, these terpene and cannabinoid-rich pre-rolls assure the adventure you are seeking. Push the boundaries, then pop the rest in your pocket to stay that way throughout your day.

Indica 30
A redeveloped 3-pack of 0.5g infused pre-rolls that are perfect for on-the-go adventures. A proprietary blend of trichome-dense, hand-harvested indica whole flower is boosted with an amped-up infusion of high-potency Sky OG BHO crumble. The result is a potent sky-high THC percentage delivered with an intense herbal profile.

As proudly Canadian as these new and exciting products are, they also happen to be potently Canadian and made for any occasion. CANACA’s new collection of BHO-infused products are available in select regions and retailers across Canada.

About CANACA

CANACA is a proudly Canadian brand that indulges your unapologetic love for Canada and cannabis. We’re all about elevated adventures and expanding your horizons. The ones where you’re enjoying the journey, not just the destination. We’re passionate about crafting cannabis that’s consistent, reliable, and full of character — just like the people we serve.

Our products are curated and designed to serve the unique and ever-evolving cannabis needs and wants of Canadians. We’re proud of our work and the people and places that produce our products. That’s why CANACA is grown, produced, and packaged in small-town Canada and always will be. We’re potently Canadian, and dang proud of it.

For more information on CANACA, follow @CANACAyourbud on Instagram. #FeeltheBoost

About Tilray Brands

Tilray Brands, Inc. (Nasdaq: TLRY; TSX: TLRY), is a leading global cannabis lifestyle and consumer packaged goods company with operations in Canada, the United States, Europe, Australia, and Latin America that is changing people’s lives for the better – one person at a time – by inspiring and empowering a worldwide community to live their very best life, enhanced by moments of connection and wellbeing. Tilray’s mission is to be the most responsible, trusted and market leading cannabis consumer products company in the world with a portfolio of innovative, high-quality and beloved brands that address the needs of the consumers, customers and patients we serve. A pioneer in cannabis research, cultivation, and distribution, Tilray’s unprecedented production platform supports over 20 brands in over 20 countries, including comprehensive cannabis offerings, hemp-based foods, and craft beverages.

For more information on how we open a world of wellbeing, visit www.Tilray.com and follow @tilray on all social platforms.

Forward-Looking Statements

Certain statements in this communication that are not historical facts constitute forward-looking information or forward-looking statements (together, “forward-looking statements”) under Canadian securities laws and within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, that are intended to be subject to the “safe harbor” created by those sections and other applicable laws. Forward-looking statements can be identified by words such as “forecast,” “future,” “should,” “could,” “enable,” “potential,” “contemplate,” “believe,” “anticipate,” “estimate,” “plan,” “expect,” “intend,” “may,” “project,” “will,” “would” and the negative of these terms or similar expressions, although not all forward-looking statements contain these identifying words. Certain material factors, estimates, goals, projections, or assumptions were used in drawing the conclusions contained in the forward-looking statements throughout this communication. Forward-looking statements include statements regarding our intentions, beliefs, projections, outlook, analyses, or current expectations concerning, among other things, the Company’s ability to commercialize new and innovative products worldwide. Many factors could cause actual results, performance, or achievement to be materially different from any forward-looking statements, and other risks and uncertainties not presently known to the Company or that the Company deems immaterial could also cause actual results or events to differ materially from those expressed in the forward-looking statements contained herein. For a more detailed discussion of these risks and other factors, see the most recently filed annual information form of Tilray and the Annual Report on Form 10-K (and other periodic reports filed with the SEC) of Tilray made with the SEC and available on EDGAR. The forward-looking statements included in this communication are made as of the date of this communication and the Company does not undertake any obligation to publicly update such forward-looking statements to reflect new information, subsequent events, or otherwise unless required by applicable securities laws.

Contacts:

Tilray Brands:
Kaitlin Macapagal
news@tilray.com

Investors
Raphael Gross
203-682-8253
Raphael.Gross@icrinc.com

Two photos accompanying this announcement are available at

https://www.globenewswire.com/NewsRoom/AttachmentNg/16eb63ab-4c11-4254-b990-de8abaa03baf

https://www.globenewswire.com/NewsRoom/AttachmentNg/941ac917-1570-4a41-a2b2-9df65bb0e57a

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This article contains forward-looking statements within the meaning of applicable securities laws. All statements that are not historical facts, including without limitation, statements regarding future estimates, plans, programs, forecasts, projections, objectives, assumptions, expectations or beliefs regarding future performance are “forward-looking statements”. Forward-looking statements can be identified by the use of words such as “expects”, “does not expect”, “is expected”, “believes”, “intends”, “anticipates”, “does not anticipate”, “believes” or variations of these words, expressions or statements, that certain actions, events or results “may”, “could”, “would”, “might” or “will be” taken, will occur or will be realized. Such forward-looking statements involve risks, uncertainties and other known and unknown factors that could cause actual results, events or developments to differ materially from the results, events or developments expected and expressed or implied in such forward-looking statements. These risks and uncertainties include, but are not limited to, dependence on obtaining and maintaining regulatory approvals, including the acquisition and renewal of federal, provincial, state, municipal, local or other licenses, and any inability to obtain all necessary government authorizations, licenses and permits to operate and expand the Company’s facilities; regulatory or policy changes such as changes in applicable laws and regulations, including federal, state and provincial legalization, due to fluctuations in public opinion, industry perception of integrative mental health, including the use of psychedelic-assisted therapy, delays or inefficiencies or any other reason; any other factor or development likely to hamper the growth of the market; the Company’s limited operating and profitability track record; dependence on management; the Company’s need for additional financing and the effects of financial market conditions and other factors on the availability of capital; competition, including that of more established and better funded competitors; the impact of the Russia-Ukraine conflict on the global economy; the continued impact of the COVID-19 pandemic; and the need to build and maintain alliances and partnerships, including with research and development companies, customers and suppliers. These factors should be carefully considered, and readers are cautioned not to place undue reliance on forward-looking statements. Despite the Company’s efforts to identify the main risk factors that could cause actual measures, events or results to differ materially from those described in forward-looking statements, other risk factors may cause measures, events or developments to materially differ from those anticipated, estimated or intended. There can be no assurance that forward-looking statements will prove to be accurate, as actual results and future events could differ materially from those anticipated in forward-looking statements. The Company does not undertake to revise forward-looking statements, even if new information becomes available as a result of future events, new facts or any other reason, except as required by applicable laws.

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Michael Berger is Managing Partner of StoneBridge Partners, LLC and Founder of Technical420.com. Prior to entering the cannabis industry, Michael was an Equity Research Analyst at Raymond James Financial covering the Energy Sector. Michael has been featured in publications such as The Street, Bloomberg, US Money News, and hosts various cannabis events across North America.

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