Fort Lauderdale, Florida–(Newsfile Corp. – August 1, 2023) – Flora Growth Corp. (NASDAQ: FLGC) (“Flora” or the “Company”), a consumer-packaged goods leader serving all 50 states and 13 countries with 15,000+ points of distribution around the world and a pharmaceutical distributor in 28 countries, is proud to announce that it has entered an exclusive worldwide partnership with WWE legend Hulk Hogan.
Flora will launch legendary superstar Hulk Hogan’s comprehensive consumer products portfolio through Just Brands. Under the agreement, Flora will produce and sell Hulk Hogan products globally, including Hulk Hogan’s hemp-derived pre-rolls, topicals, flower, edibles, CBD, HHC, Delta 8, and Kratom.
“Flora is thrilled to be selected as the exclusive producer for Hulk Hogan products,” said Clifford Starke, Chief Executive Officer of Flora. “Our award-winning products and Hulk Hogan’s status as an icon and American hero will make us the ultimate championship tag team.”
“Our exclusive partnership with Flora allows us to deliver Hulk Hogan’s vision of a premier brand to the consumer,” noted Hulk Hogan, the face of iconic trademarks including “Hulk Hogan,” “Hulkamania,” “Hollywood Hulk Hogan,” and the “Hulkster.”
“I am excited to stand behind my brand with Flora. I used to tell my Hulkamaniacs to say their prayers, take their vitamins, and they will never go wrong. Well, let me tell you something, brother. Flora is the ideal partner to make my CBD-infused vitamins,” stated Hulk Hogan.
Chad Bronstein, Chairman and President of Carma HoldCo, the leader in licensing for legends and the holding company of iconic brands such as Mike Tyson’s “Tyson 2.0,” Ric Flair’s “Ric Flair Drip,” “Immortal by Hulk Hogan,” and others, said this about the partnership:
“We are excited to join forces with Flora to bring Hulk Hogan’s iconic brand to new global audiences. When you take Flora’s vast distribution network, our ability to create one-of-a-kind consumer experiences, with Hulk Hogan’s status and legacy, all roads lead to legendary.”
The exclusive agreement has an initial term of three years with mutually agreed-upon consecutive one-year renewal periods. The anticipated initial 24-month top-line sales pilot target is $20 million. Flora is expected to pay a royalty and a license fee for the sales of Hulk Hogan-branded products.
Michael Berger is Managing Partner of StoneBridge Partners, LLC and Founder of Technical420.com. Prior to entering the cannabis industry, Michael was an Equity Research Analyst at Raymond James Financial covering the Energy Sector. Michael has been featured in publications such as The Street, Bloomberg, US Money News, and hosts various cannabis events across North America.
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